Understanding the Bottled Water Market in India
Drinking bottled water is part of the routine of millions of Indians. Such water is affordable and easily available. And that relieves many people from the worries of carrying water with them. No wonder the market for it has snowballed in the past decades.
While popularity is one aspect, stats show the real picture. This year the bottled water market in India is estimated to dwell between USD 6.7 billion and USD 6.8 billion and between USD 12 billion and USD 13 billion by the decade-end! However, as packaged drinking water suppliers, we think understanding the bottled water market in India demands considering various other aspects as well.
So, let’s look at some major ones in this blog.
The Growing Demand for Bottled Water: Market Insights
We’ve already seen the numbers. However, what’s driving them? Some factors include,
- Lifestyle Changes: Hectic urban lifestyles drive the demand for convenient and safe drinking water options.
- Increasing Health Awareness: Consumers have become more concerned about their health and water quality. Hence, they prefer packaged drinking water.
- Tourism Growth: An increase in tourism and international and domestic travel has increased the demand for packaged water at airports, bus and train stations.
Additionally, the country’s ever-growing middle class and strengthened distribution networks, coupled with continuous marketing from water bottle manufacturers have all led to a humongous growth in India’s bottled water market.
The Growing Demand for Alkaline Water
This type of water is also becoming popular, given its potential health benefits, including detoxification, enhanced hydration, and improved pH balance. Some reasons for it include the water’s high pH (usually 8-9). However, the advantages of drinking alkaline water also include enhanced skin health, improved digestion, reduced acid reflux, and stronger bones. Drinking sufficient alkaline water regularly can bring a positive change in an individual’s body. Nevertheless, like every other water type, one must consult a doctor to know if a particular one, including alkaline, suits their body constitution or not.
Eco-Friendly Trends in the Packaged Water Industry
Think of bottled water, and most people think of plastic and that too millions of tons!
This has led to rising environmental concerns from consumers and manufacturers.
Accordingly, many companies are taking positive measures including;
- Shifting from traditional plastic to plant-based or compostable bottles.
- Increasingly use recycled plastic to minimize environmental impact.
- Using glass and aluminum packaging as sustainable alternatives.
- Leveraging renewable energy and carbon offset programs to reduce the overall carbon and environmental footprint.
Water bottle manufacturers are becoming more aware, concerned, and responsible towards the environment to live up to their commitment to sustainability.
How are Bottled Water Companies Reducing Plastic Waste?
Plastic waste is an imminent global threat. Accordingly, water companies are taking several measures to reduce plastic waste.
- Reducing the use of plastic by making thinner bottles.
- Encouraging customers to return bottles for reuse and recycling.
- Partnering with waste management companies to collect and recycle bottles.
- Driving campaigns to promote recycling and the responsible use of plastic.
The idea is to curb the use of plastic, reduce plastic pollution, enhance brand reputation and customer trust, and create a strategic advantage.
Latest Innovations in Packaged Drinking Water Technology
Packaged drinking water suppliers invest in technology and innovations to transform the bottled water industry. Here are some of them.
- Multi-stage purification processes like RO, UV, and ozone treatment.
- Infusing water with electrolytes and minerals.
- Using built-in purification systems and tracking features.
- Enriching new products with hydrogen molecules.
- Implementing energy-efficient production methods to curtail ecological impact.
These innovations are also helping water bottle manufacturers introduce new and more innovative products for the evolving consumer market.
Consumer Preferences: Why People Choose Bottled Water Over Tap Water?
Tap water is another popular alternative. In fact, it is a traditional one. However, millions of consumers prefer bottled water over its tap counterpart. Some reason for it include;
- Bottled water is safer than tap water, particularly in regions where the latter’s quality is questionable.
- Packaged water is available easily across shops in urban and rural regions.
- Drinking branded packaged water is a matter of prestige for many!
- Consumers want to stay hydrated at all times. They feel it is easier to be so with a packaged water bottle in their bag.
So, the key takeaways are availability, accessibility, health, and quality.
Need Clean, Hygienic, and Healthy Bottled Water?
Choose Nevas, a reliable water bottle supplier in Surat!
We are responsible water bottle manufacturers exemplifying water and packaging quality.
At Nevas, we adopt advanced and innovative techniques to drive health and sustainability.
Our water bottles are extensively and easily available across various parts of India thanks to our widespread distributor network that resonates with our objective to make clean and sustainable water available to India!
Want to know more? Email us at customercare@nevas.in to interact with our experts!
