Rising Demand for Alkaline Water in Urban Indian Households

In recent years, you can see a significant shift in the preference for water in urban Indian households. So, from tap water to bottled mineral water, and then to RO-purified water, and finally to specific water types like alkaline water, preferences have kept changing. Now, as for alkaline water, in particular, today’s discerning Indian consumer obviously chooses it for the numerous benefits it offers. So, lately, if you also have been thinking of switching to an alkaline water bottle, it will interest you to know what alkaline water is and why urban Indian families prefer it. Here’s the blog that discusses both. What is Alkaline Water? The term alkaline refers to the water’s pH level. It measures how acidic or basic (alkaline) the water is on a scale of zero to 14. A pH of 7 is deemed to be neutral. So, normal water has a pH of nearly 7. However, the pH range of alkaline water is between 8 and 9.5. The water may contain magnesium, potassium, and calcium that increase its alkalinity. Alkaline water usually offers benefits that positively impact bodily functions. Although the benefits vary with the consumer, its surging popularity amongst city-based Indian households is something you cannot ignore. Let’s explore some reasons. 6 Reasons for the Surge in Alkaline Water’s Popularity in Urban India Urban dwellers are busy bees who are conscious about their health. Therefore, they want to choose what’s right for their health and are ready to make the necessary changes. Thus, from healthy, organic food to water, urban Indian residents make careful choices that benefit them. Alkaline water is part of those changing preferences. Let’s see why. 1. Focus on Wellness and Preventive Health Urban consumers have become proactive and preventive about their health. They don’t wait for health issues to crop up or progress. Alkaline water, with all the benefits it offers, steps in as a more meaningful choice. It supports digestion, reduces acidity, and maintains pH levels three of the many vital factors that contribute to better health. 2. Growing Acidity and Lifestyle Disorders Urban Indian citizens usually have busy routines that lead to irregular eating habits, living in high-stress environments, and are in a constant quest to survive! These factors gradually take a toll on an individual’s health, making them more vulnerable to disorders such as acid reflux, acidity, and gut-related concerns. Alkaline water, as reported by many, helps reduce acid levels and soothe the stomach. Therefore, it is becoming a popular alternative to regular, conventional tap water. 3. Concerns Over Tap Water Quality Each city has a purification system that purifies tap water before it reaches the consumers. However, most systems are decades old. Besides, factors like pollution are also deteriorating water quality, making it a significant concern for health-conscious urban Indian consumers. As a result, consumers constantly look for advanced, multi-stage purification technologies that filter contaminants and improve water’s properties. Want to enjoy the long-term alkaline water benefits trusted by millions? Choose Nevas and upgrade your family’s daily hydration. Alkaline water ticks all these boxes of requirements and expectations. Hence, it is quickly emerging as the new normal when it comes to water preferences and routines. 4. Transforming Fitness Culture Urban Indian residents often go to gymnasiums, follow health influencers and nutrition coaches who recommend drinking more mineral-rich water. Such water is associated with better hydration and recovery, benefiting health and overall lifestyle. City dwellers readily follow such advice, given their potential long-term benefits. Alkaline water, with its many health advantages, is one of the choices aligned with new-age fitness culture. 5. Premium Water Preference Many households consider the move to alkaline water a lifestyle upgrade. On the other hand, premium restaurants, cafes, and wellness brands have also started stocking alkaline water bottles. As a result, alkaline water has become part of the modern, urban aspirational narrative. The move to alkaline water resonates with the city’s young working crowd and even the concerned, modern families. 6. Access to Alkaline Water Alkaline water, which was once considered a luxury reserved for the elite, has now become accessible to everyone. Thanks to the various alkaline water brands that have made it possible. Therefore, you can see alkaline water bottles everywhere across supermarkets, online platforms, and even local grocery stores. Note: Alkaline water’s suitability may differ from person to person. Consult your doctor to determine its suitability in your case. Ready to Make the Vital Upgrade? Then, choose Nevas. We are one of India’s alkaline water brands with a consumer base in millions. Our water originates from top sources and is packaged in an eco-friendly manner to ensure health and sustainability.  Want to place an order? Please email us at sales@nevas.in. Frequently Ask Questions Is it safe to drink alkaline water daily? Generally, it is. However, a doctor’s consultation with regard to its suitability is a must. Is alkaline water better than RO water? Both are unique. Alkaline water provides added minerals. But RO water focuses on purity. Does alkaline water taste different from regular water? Alkaline water has a smoother, cleaner, and sweeter taste than regular tap or RO water.

The Environmental Impact of Bottled Alkaline Water

Ever seen an alkaline water bottle? Usually, you would see the alkaline water company marketing a bottle that packs refreshment, offers great hydration, maintains pH, and provides detoxification benefits.Naturally, people fall for it. Honestly, we’ve all too at some point!And guess what, the bottle looks premium. So, every time you drink water from it, you feel luxurious and royal. It makes you think you’ve made a healthy and prudent choice. But hold on! While enjoying all the marketed benefits, people often overlook one important aspect the environmental impact of bottled alkaline water.  Imagine walking into a store, grabbing a bottle of water, and quenching your thirst. What happens next, particularly to the bottle? It begins its journey and joins the billions of its plastic brethren in the gargantuan waste stream!Is that it? No! What we’ve mentioned above is just the tip of a massive iceberg beneath the surface. The environmental impact of the bottle is bigger and worse. So, before you approach your next alkaline water bottle, here’s something to think about. Alkaline Water Requires Extra Processing After scooping it from the mountain, alkaline water brands take the water through various processes. The water undergoes ionization or electrolysis to raise its pH level. All these processes require energy and resources. Hence, they involve a noteworthy carbon footprint per bottle, particularly more than the regular bottled water.Next, the bottle manufacturing process Producing these bottles often incurs significant energy. The source of this energy is usually fossil fuels and the process releases greenhouse gases that so merrily contribute to climate change.  The third step is logistics. The bottle comes a long way after getting dispatched from the factory until reaching your hand. It is filled, packaged, and loaded onto trucks. Thus, a lot of fuel is burnt. Let alone the carbon dioxide these vehicles emit!Now, this one is on us the consumers! Most of us prefer drinking chilled water. Hence, they store the water in a refrigerator, adding another layer of energy consumption. Now, do the carbon footprint math for all these processes and be ready to be astonished! Stay Hydrated with Purity – Order Your Drinking Water Bottles Today! Alkaline Water is Marketed as a Lifestyle Product Yes. And what makes us say that? Fancy labels, celeb endorsements, and superior health benefit claims! Consumers usually fall for the glitter and easily ignore the water’s environmental costs. However, as for the health claims, alkaline water does not have solid scientific consensus. The claims are debated and not universally conclusive for the general population. Besides, bulk production usually keeps the costs low. So, great water at a modest price! But imagine the cost to our planet our only home is paying for alkaline bottled water alone. More Water to Create Water! What? Yes. You read it right. Producing alkaline water requires an extensive amount of water. Water is the scarcest and the most priceless resource on earth. However, many regions face acute shortages of water. Producing alkaline water can exacerbate the scarcity by depleting local water sources and disrupting ecosystems to an unimaginable extent.While requiring more water, alkaline water also generates a significant amount of wastewater that may consist of excess minerals and various other contaminants. If disposed of improperly, the wastewater can hurt aquatic ecosystems and groundwater quality. Imagine, injuring the environment to such an extent because we need a fancy water bottle and drink water marketed to be healthy! It’s Not Just Water It’s a Choice! Understand the Impact of Bottled Alkaline Water – Choose Nevas for a Better Planet! So, What Can You Do? You don’t have to do much apart from choosing the right alternatives.At the outset, choose brands that use recyclable materials for the bottles they produce and implement environment-friendly practices in their production and distribution processes.Consume water consciously. Buy alkaline water only when necessary. Curtailing overall water consumption (while drinking it adequately (but not excessively) can help conserve water-related resources.  Small steps like these can help us prepare for the future better. Need a More Sustainable Packaged Water Alternative? Choose Nevas. We are manufacturers of a range of packaged water types, including mineral water, alkaline water, and vitamin B12 water.Yes. We also are one of the alkaline water brands but with a difference. We are a resource-friendly alkaline water company that employs sustainable water production, bottle manufacturing, packaging, and transportation practices. Our other products include B12 water. We supplement this type of water with vitamin B12 to offer benefits like increased energy, enhanced metabolism, and improved well-being. B12 is a water-soluble vitamin that supports various body activities like nerve functioning, DNA synthesis, and red blood cell formation. Our B12 water is therefore a refreshing way of providing your body with the B12 goodness it needs.Apart from the above, we manufacture water enriched with various minerals required for the body’s well-being and prove to be beneficial for it in various ways. Want to explore more? Discover our products and write to us at sales@nevas.in for any other queries concerning our products that you may have. Frequently Ask Questions 1. What is alkaline water versus regular bottled water? Alkaline water differs from regular bottled water primarily in its pH level. Regular water typically has a neutral pH of 7, while alkaline water has a pH between 8 and 9.5. This higher pH is achieved by adding minerals like calcium or magnesium or by using electrolysis. 2. Is alkaline water good for kidneys? Generally safe for healthy individuals. If you have kidney issues, consult your doctor first. Nevas keeps it balanced and safe for everyday hydration. 3. How is Nevas different from other alkaline water brands? Nevas combine health with sustainability. We offer clean, balanced hydration using eco-friendly packaging and low-waste production, making us a smarter, greener choice. 4. Is alkaline water actually healthy? Yes, alkaline water can be a healthy choice for many people. It helps with better hydration, may reduce acidity, and supports overall wellness. When made with the right balance like Nevas alkaline water it’s a refreshing way to stay