The Growing Popularity of Sparkling Water in Restaurants and Cafes Across India
Once considered an imported luxury, sparkling water has now become a regular sight across many of India’s bustling restaurants and cafés. Of course, one can attribute this generational shift to a blend of global trends, the need to serve healthier options, and the intent to enhance the overall dining experience.
However, as one of the leading Indian sparkling water brands, we feel it would be unfair on our part to limit the discussion here. If this shift genuinely intrigues you, you must delve into the various factors driving Sparkling Water’s increasing popularity in India’s F&B sector. So, let’s look at eight reasons that make the popularity of sparkling water in India evident.
1. A Healthier Option to Sugary Sodas
Today’s urban restaurant-goers are discerning. They are more conscious than ever, particularly about what they eat and drink. Therefore, many of them are now moving from sugary sodas (which were once highly popular) to healthier alternatives like sparkling water. The water offers the satisfying fizz of carbonated water without the sugar, calories, and artificial additive content that sugary sodas usually have.
2. A Palate Cleanser
Various fine-dining and upscale cafés serve sparkling water as a palate cleanser. The water’s crisp, neutral profile and delicate carbonation refresh the mouth between courses, preparing the palate to fully enjoy and appreciate the next flavor.
3. Perfect Mixing
Sparkling water also serves as a versatile base for bartenders and cafés mixologists. It works as the right, clean complement for non-alcoholic beverages like mocktails, spritzers, and various flavored infusions. Thus, mixing water with these varieties adds effervescence without overpowering the other ingredients.
4. Premium Dining Experiences
Consumer needs are evolving, and so is their taste. Restaurants and cafés must keep up with this evolution to deliver more premium, better experiences. This is where sparkling water finds its fit. Offering sparkling water, particularly the one from an elite brand, makes the dining experience more sophisticated, luxurious, and worth remembering!
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5. Digestive Aid for the Sumptuous Indian Cuisine
The carbonation element in sparkling water can aid the stomach and its digestive process. This is pretty necessary and also appreciated when you consume any of the rich, flavorful, and spicy foodstuffs of various regional Indian cuisines. Sparkling water works as a light, refreshing contrast to a sumptuous, heavy meal.
6. Localized Innovations in Flavor
Many Indian beverage brands are now introducing newer products containing sparkling water infused with traditional Indian flavors like lemon (nimbu), cumin (jeera), tulsi, and amla. Such localization of the product makes it more relatable and appealing to a broader Indian audience that often looks for age-old tastes in a newer, healthier, and tastier form.
7. Global Travel and Culture Influence
Many Indians have become globetrotters in recent decades. Thanks to globalization, particularly the IT boom. These foreign voyages and stays have led to flavorful and fruitful encounters with international dining habits. Several Indians look forward to bringing those cultures and habits to India. Hence, they expect similar offerings in the Indian food and beverage context.
8. Sustainability
Many responsible Indian sparkling water brands are moving to packaging water in glass or recyclable aluminum bottles. These initiatives align with the sustainability approach and practices of various Indian restaurants and cafés.
Final Words!
Sparkling water isn’t merely a fleeting trend. This type of water holds a promise for India’s growing F&B sector, making dining experiences even richer. Sparkling water isn’t just refreshingly tasty but also healthy. Therefore, it serves as a much better alternative to sugary carbonated drinks! No wonder many Indian consumers are now preferring sparkling water over other water varieties. Therefore, restaurants and cafés across India, particularly the metro cities, have every reason to serve this water.
Now, if you are an India-based restaurant, café, or hotel looking to serve sparkling water, you must choose the right brand. So, choose Nevas Water. We are a purpose-driven Indian sparkling water brand that aims to provide clean, refreshing, and hygienic water to its consumers. We also adopt sustainable packaging practices and deliver bulk orders with ease. Therefore, millions across the country trust us for our water quality and service.
Want to know more about sparkling water or place an order? Please email us at sales@nevas.in.
Frequently Ask Questions
Does sparkling water have any side effects?
It is safe for most people. But some may experience mild bloating due to carbonation. You must consult a doctor to know if sparkling water is right for your body constitution.
What do many restaurants in India serve, sparkling water instead of still water?
They do so because sparkling water adds a premium touch to the dining experience. Besides, it pairs well with gourmet food, cleansing palates before the course.
Is sparkling water healthier than sugary carbonated drinks?
Yes. It is a notably healthier alternative. Sugary drinks contain refined sugar, empty calories, and artificial colors that can lead to weight gain and various health issues. But sparkling water offers the satisfying fizz (that carbonated drinks offer) without sugar, calories, or any of the negative additives.
