Why Premium Beverage Brands Prefer Glass Bottles for Packaging
Ever wondered why high-end beverages are always packed inside glass bottles, and not plastic, as the rest of the world usually does? Now, there isn’t one but many reasons these brands use glass bottles.
While some are technical, others are strategic, and a few are concerning the environment. At Nevas, as premium glass bottle dealers ourselves, we’d love to highlight the most crucial reasons for this choice. Here are eight of them.
1. Sustainability
Sustainability usually forms the last reason companies move from plastic to glass. However, we think of it as the foremost reason. The reason? The dizzying numbers!
Globally, the world produces anywhere between 570 billion and 590 billion polyethylene terephthalate (PET) plastic beverage bottles annually. That makes it a whopping million bottles per minute!
A few years ago, the bottled water industry produced nearly 590 billion -610 billion plastic containers and bottles. That produced about 20-30 million tons of plastic waste! What’s more concerning? Much of the plastic went unrecycled and ended up in landfills.
As for the damage this amount of plastic can do to the environment, it is unimaginable! Responsible beverage brands understand this. Therefore, they always strive to curtail their environmental footprint. One of the best ways, as they see it, is by eliminating or at least curbing the use of plastic and embracing glass!
2. Premium Positioning
This one is strategic. Glass is tactile, heavy, and visually honest (or transparent). Besides, consumers associate clarity, weight, and embossed detail with value and top-notch craftsmanship. Also, glass signifies authenticity for premium launches and limited editions. You will always find plastic struggling with these aspects.
3. Taste Integrity
Glass is chemically inert. Therefore, it does not leach flavors or interact with acids, alcohol, or aromatics. This attribute helps protect the delicate taste and aromatic profile of the beverage. Maintaining the taste and aroma is critical for premium beverage brands that value and are known for sensory experiences.
4. Superior Barrier Protection
Glass serves as an impermeable obstacle against external elements like moisture and oxygen. This attribute of glass creates superior protection against oxidation and helps retain carbonation in sparkling drinks. Now, how does this benefit the beverage inside? It does so by maintaining the beverage’s freshness and quality for a long time.
5. Aesthetic Appeal
Glass packaging often symbolizes sophistication, luxury, and quality. The weight, smoothness, and clarity of a glass bottle enhance the product’s visual appeal. It also showcases the vibrant colors of the beverage inside. Nearly 70% of consumers associate glass packaging with superior quality.
6. Circularity
Glass is reusable and can be reused multiple times. Its lifecycle impact per use is also much lower than that of single-use plastics. While we’ve covered sustainability in the first point, this is another dimension of the eco-friendly proposition of glass, particularly over plastic. The reusability of glass makes it a significant part of the circular economy, which highlights eliminating unnecessary plastic and prioritizing reusable materials.
7. Temperature Stability
Glass has a highly heat-resistant nature. Hence, it maintains a stable internal temperature for a longer duration than various other materials. This is a significant factor for hot-filled and cold-stored beverages.
8. Improved Reputation
The beverage industry uses plastic extensively. However, given the widespread damage associated with plastic, the material is under stringent regulatory scrutiny. By using glass, premium brands reduce reputational risk and align themselves with new-age, responsible consumer expectations.
9. Sense of Trust
As mentioned earlier, glass packaging is associated with transparency. Obviously, where there’s transparency, there’s trust. For premium liquids, the clear visibility of the color and clarity proves to be key elements of the buying experience.
Looking for Premium Glass Water Bottles? Choose Nevas!
At Nevas Water, we are one of the leading and trusted glass bottle dealers with a reputation for manufacturing superior glass bottles. Our bottles offer a clean and pure drinking experience. They keep the water fresh without producing any unwanted taste or chemicals. Therefore, our bottles are a great choice to store your daily dose of hydration. Besides, they are reusable, stylish, and eco-friendly.
Want to buy our glass bottles in bulk? Please email us at sales@nevas.in to connect with our sales team and place your order or get your questions answered.
Frequently Ask Questions
Is glass packaging more eco-friendly than plastic?
Yes. It is because you can reuse and recycle plastic infinitely without losing its quality. On the other hand, you can recycle plastic only once. Also, globally, only up to 10% of the plastic ever produced has been recycled.
Glass is heavier than plastic.So, doesn’t that increase its carbon footprint?
Initially, yes. Glass is heavier to transport. But when you make a glass bottle from cullet, its lifecycle impact becomes much lower than that of a plastic bottle, which you can use only once.
How can I buy glass bottles from Nevas?
You can place an order directly through our website or write to us at sales@nevas.in.
